The value of retail for pharmacies
Running a pharmacy, providing a community healthcare service and running a retail business? Let retail be your friend with some of our handy hints to get you through the peak shopping periods
The value of retail for pharmacies
Running a pharmacy, providing a community healthcare service and on top of it all running a retail business?
Let retail be your friend with some of our handy hints to get you through the peak shopping periods.
Seasonal retail - your business boost!
There are times of the year where your pharmacy's customers are more primed to make a purchase. This falls closely to seasons, celebratory and nationally recognised holidays and is a great opportunity for you to embrace the retail opportunity.
According to Statista 2024 Christmas sales reached £97 billion where shopping in-store was still preferred to online shopping. In the UK most Brits shop for gifts mostly for children and partners.
The summer season also boosts sales, where shoppers plan for holidays and purchase summer essentials such as sun cream, starting as early as Easter School Holidays.
Pharmacies have the advantage of footfall from customers picking up prescriptions, so being in tune with the seasons and predicting shopping trends provides a unique advantage to boost sales.
Products for all seasons
Stock for all seasons
Ready to browse our range of seasonal products?
We have a wide range of products for gifting, for seasonal retail trends and to support holistic apporach to health and wellness.
Whatever you need we have all the pahrmacy retail products under one roof.
Stock for all seasons
Ready to browse our range of seasonal products? Whether it's Christmas or summer we have all the essentials for you
Spring Retail
Pharmacies need to take advantage of the spring retail season. In the UK there is a surge in footfall driven by warmer weather, planning in Mothers day, Easter and summer holidays.
Spring cleaning is huge retail opportunity so be sure to stock a wide range of products!
Summer Retail
Self-care products, travel essentials such as sun cream, first-aid kits and all the top holiday products should be widly on offer in every pharmacy. Sales will be enhanced with expert product knowledge, particuarly around skin care and travel kits.
Autumn Retail
This is the time of year when pharmacy customers are preparing for cold and flu and all the other seasonal infections.
Ensure your pharmacy is stocked up with wellness products (one of the fastest growing categories) and complimentary medicines.
Winter Retail
Christmas is one of the biggest seasonal shopping periods of the year. Pharmacies are also benefitting from a higher footfall due to seasonal illnesses. Creating a cosy dwell area for customers to browse products while wiaitng for prescriptions is an ideal opportunity to boost sales.
Tips to prepare for seasonal retail
Plan Ahead
It might sound a bit much to plan for summer in winter and winter in spring - but in the name of retail this is when all the big purchases are made!
The benefit of 'buying' products early, e.g. Christmas in May from EMT, is we take care of all the ordering and ensure the stock is in place ready for dispatch when you need it in October and invoice you after dispatch - so you can feel organised and hold onto your cash for as long as possible!
Budget with Best Sellers
What sold well for you last year?
How much stock did you carry?
Was it enough?
What can you learn from last year? What did you spend on your Christmas range and how did it perform?
Our entire range is selected based on trends over the years and keeping an eye on the latest crazes - like Wicked or Avocados! We work hard to only stock what we know sells
Engage your team and customers!
You have taken the seasonal plunge to boost earnings for your pharmacy, now ensure your team and your customers know all about it!
Make it clear which items are part of a seasonal retail campaign - run an in-store competition on sales made in seasonal categories. This helps the team engage customers in what's new in store.
Utilise any advertising space to showcase the season of the moment so customers are reminded to make that essential gift or travel purchase.
The seasonal retail calendar
It's good to schedule time throughout the year to plan your retail offer. We have created this handy calendar, to help identify some of the key dates through the year, that will help not just with retail but the services your pharmacy has to offer too. If you would like to get hold of a copy, either as download or postcard et in touch and we will send one to you.
Our team are here to help you with all your dispensing consumables, but we are also here to support you through your retail offer and give you advice on top products to include in your pharmacy - and not just for Christmas but all year round!
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